http://brandautopsy.typepad.com/brandautopsy/2007/01/the_starbucks_e.html
Just as Howard said in the above quote, Starbucks seeks to connect first with employees and second with customers. WHY? Well, simply put … Starbucks knows employees that are treated well, will in turn, treat customers well.
To treat its workforce well, Starbucks offers all full-time and part-time employees the opportunity to receive full healthcare benefits, stock options/discounted stock purchase plans, and other benefits (PDF link of the Starbucks benefits package). The company’s reputation for being an employer of choice has been recognized countless times. Most recently, in January 2007, Starbucks was ranked as the 16th “Best Company to Work For in America” by Fortune Magazine.
